Cookie Policy
How tavex.lv uses cookies
Cookies help the website work securely and conveniently. We always use necessary cookies, but statistics, personalisation and marketing cookies only with your consent. You can change your choice at any time.
In brief
Without them, the website, the shopping cart and Tavex ID would not work, so they cannot be switched off.
We use statistics, personalisation and marketing cookies only if you consent to them.
You can withdraw your consent at any time in the cookie settings – this does not affect your ability to make purchases.
Where cookies allow you to be identified, we process them in accordance with the Personal Data Processing Principles.
Which cookies we use
| Category | Why | Legal basis | Can you opt out? |
|---|---|---|---|
| Necessary | Ensure the website’s core functions and security: displaying pages, the shopping cart, logging in to Tavex ID, language and display preferences, and storing your cookie choice. | No consent is required, as these cookies are strictly necessary to provide the service you have requested; data processing – Tavex’s legitimate interests in ensuring the operation of the website (Article 6(1)(f) GDPR). | No |
| Statistics | Help us understand how many visitors the website has, where they come from and which pages they visit, so that we can improve the website. | Your consent (Article 6(1)(a) GDPR). | Yes |
| Personalisation | Allow us to show content relevant to your interests, recently viewed products and offer pop-ups. | Your consent (Article 6(1)(a) GDPR). | Yes |
| Marketing | Allow us to measure the effectiveness of advertising campaigns, show you relevant Tavex advertisements on other websites and social networks, and remind you of an unfinished purchase. | Your consent (Article 6(1)(a) GDPR). | Yes |
The use of cookies on your device is governed by Section 7.1 of the Latvian Law on Information Society Services, and the processing of personal data by the General Data Protection Regulation (GDPR).
How long cookies are stored
- Session cookies are deleted when you close your browser or log out of Tavex ID.
- Persistent cookies remain on your device for a set period – the expiry of each cookie is shown in the cookie list. Statistics cookies are stored for between 1 minute and 2 years.
- Your cookie choice is stored for 60 weeks. After that, the cookie banner will be shown again.
Cookie list
The list shows the cookies used by tavex.lv and their providers. We update the list regularly.
Necessary
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| tavex_cookie_consent | Tavex | Stores your cookie choice | 60 weeks |
| PHPSESSID | Tavex | PHP session identifier – enables the shopping cart and login | Session |
| tavex_customer | Tavex | Tavex customer identifier – required for the shopping cart to work | 30 days |
| AWSALB, AWSALBCORS | Amazon Web Services | Load balancing – ensures that the same server serves you throughout your session | 6 days |
| NO_CACHE | Tavex | Disables page caching so that current prices and cart contents are shown | 1 day |
| wp-wpml_current_language | Tavex | Stores the selected website language | 1 day |
| tavex_compare_amount | Tavex | Stores the number of products in the comparison view | 1 day |
| archive_layout | Tavex | Stores the selected product display layout on category pages | 1 day |
| chart-widget-tab-*-*-* | Tavex | Remembers the latest price chart settings (e.g. currency and time period) | 29 days |
Statistics
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google (Google Analytics) | Distinguishes visitors for statistical purposes | 2 years |
| _ga_* | Google (Google Analytics) | Stores the state of the visit session | 2 years |
| _gid | Google (Google Analytics) | Distinguishes visitors for statistical purposes | 24 hours |
| _gat_gtag_* | Google (Google Analytics) | Limits the request rate | 1 minute |
Personalisation
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| tavex_recently_viewed_products | Tavex | Stores the list of recently viewed products | 1 day |
| latest_news, latest_news_flash | Tavex | Stores the latest news item shown so that notifications are not repeated | 29 days |
| _omappvp | OptinMonster | Distinguishes new and returning visitors for displaying offer pop-ups | 11 years |
| _omappvs | OptinMonster | Determines when a new visitor becomes a returning visitor | Session |
| om* | OptinMonster | Records interactions with offer campaigns | Up to 365 days |
Marketing
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _gac_* | Google (Google Ads) | Stores information about the advertising campaign that brought you to the website | 90 days |
| _fbp | Meta (Facebook) | Distinguishes unique users for ad delivery and measurement | 2 years |
| _fbc | Meta (Facebook) | Stores information about the Facebook ad that brought you to the website | 2 years |
| cartstack.com-* | CartStack | Records abandoned shopping carts so that we can remind you of an unfinished order | 1 year |
An asterisk (*) in a name means that the cookie name ends with a variable part, such as an identifier.
Third-party cookies and transfers of data outside the EU
Some cookies are set by service providers that help us analyse website use and display advertisements: Google, Meta, CartStack and OptinMonster. These companies may transfer data to the United States of America. Such transfers take place on the basis of the European Commission’s decision on the EU–US Data Privacy Framework or the standard contractual clauses approved by the European Commission. We use these cookies only with your consent.
Further information – see the Google Privacy Policy and the Meta Privacy Policy.
How to change or withdraw your choice
- Click the “Change cookie settings” button – the cookie banner will open.
- Select the categories you want and click “Save my choice”, or choose “Reject non-essential”. Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.
- You can also delete cookies in your browser settings. Please note – if you block necessary cookies, the shopping cart and Tavex ID may not work.
Browser instructions: Chrome · Firefox · Safari · Edge
Personal data and your rights
Cookie identifiers, your IP address and information about your activity on the website may constitute personal data. We process them in accordance with the Personal Data Processing Principles, which also describe your rights – to access your data, request its erasure, object to processing and withdraw your consent. If you believe that your rights have been infringed, you can lodge a complaint with the Data State Inspectorate.
Controller
SIA TAVEX, reg. No. 40003585673
Elizabetes iela 21a-103, Rīga, LV-1010
tavex@tavex.lv, +371 6720 5533
Data Protection Officer
dpo@tavex.lv or Elizabetes iela 21a-103, Rīga, LV-1010, marked “For the attention of the Data Protection Officer”
Entry into force and amendments
This version of the Cookie Policy enters into force on 9 November 2026 and amends the Cookie Policy in force since 13 April 2021. When the cookies we use change, we update the policy and the cookie list. The policy has been drawn up in Latvian and translated into Russian, English and Lithuanian; in the event of any discrepancy, the Latvian text prevails.
